Founded in June 2011, the Institute has 7 researchers, 2 professors, 3 associate professors and 3 lecturers, 2 with doctorate, 5 with master's degree. Based on cultural information communication and new media creative and design, it takes depth studies on Innovation and development of cultural communication and new media in the current social environment. Its research fields are new media communication and innovation, modern and contemporary Chinese literature culture communication research.

Projects of the National Social Science Foundation of China:

2009, Research on Sichuan Hakka Dialects under Perspective of Contacting Chinese Dialects.

2010, Guo Moruo Western Literary Translation and Introduction.

2011, Reflection of Southwest Ethnography Presentation during the Period of Republic of China.

2012, Study on Network Literature in perspective of Cultural Industry.

2016, Research on the Southwest Ethnography in the Latter Half of the 20th Century.